Winner or loser? The digital transformation is perceived as a threat, because it produces losers. Everyone is talking about the transformation, but hardly anyone understands anything about its terms, methods and processes. Even though this knowledge makes the difference between losers and winners. That’s why the author, who has been an experienced, guiding and coaching digital catalyst for many years, explains all the relevant technical terms from bot to ‘fail fast’ to ‘sprint’ – free of any nerdy baroque language. She describes common methods like Agile, MVP or design thinking in an easy and understandable way. She exposes the widespread myths of the transformation and helps you to avoid the usual traps and childhood illnesses. And she shows you the factors of success that make you a digital winner.
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